SEO Safari Tools and Tips for Mac OSX Users
Without the robust plug-in architecture that Firefox has, many of the search engine optimization, Social bookmarking and website marketing tools for OSX just can't be done in Safari. Apple did this for a reason - most notiably to keep Safari secure - and avoid the possible malicious tracking and privacy issues surrepticious plug-ins might be doing in the background. On the Windows side of things, hundreds of sites want you to install thier Explorer or Firefox toolbars - so they can aggregate your browsing and search data and site visitation habits.
You can still make Safari a powerful SEO tool without all the add-ons. It really hinges on creating a really powerful and useful set of bookmarks and well organized bookmark folders any Apple webmaster can be proud of.
Below, here's a clip of my main 'WEB TOOLS' folder I keep right up in my Safari toolbar. Nested in it are critical sites for any Mac webmaster should have: Notably bookmarks to Google Analytics, Webmaster Tools, Trends and Keyword research, etc. Yahoo tools to thier website and sitemap submission pages - as well as my Yahoo SiteExplorer account. And Microsoft's Webmaster verification site and URL submit pages as well. That's a good starting point.
My singularly most valuable folder is "SITES THAT MATTER". These are an accumulation of absolutely killer submission sites and directories I know that get me backlinks FAST, get a new site indexed QUICK, and will get my site on the first 5 pages of Google SERPS within a week. These are valuable to get the site traffic ball rolling as Yahoo and MSN generally take 2-4 weeks or more to really come around to a new site for inclusion in their index.
"SECOND TIER DIRECTORIES" are bookmarks of places I like to drop a link for possible inclusion. I do consider these minor: few if any deliver real eyeballs or traffic - but are important as 'backlink backfill' for a site that will someday have hundreds - and not just a few backlinks pointing to it.
"SEO TOOLS" is where to keep any bookmark that helps with keyword density research, meta tag analysis, backlink analysis, favicon creation, website valuation metrics, pinging RSS feeds, and Sitemap creation and submission. These are the sort of sites that help you with the little things that you ought to be doing - that can get your sites ahead of the competition.
Other Safari folders you should create might be 'Social Sites' for all the Social 2.0 sites you have accounts and profiles at. 'My Blogs' for the various Blogspot, Wordpress, Xanga, Hubpages and Squidoo accounts you may have. 'Forums' for all the registered Forum accounts you have that may include valuable links in your Signature. 'Press Release' or 'Article Sites' for those site marketing activities.
These are just the tip of the iceberg. For all the fancy toolbars and plugins that Firefox Mac may support, your success as a Mac webmaster marketer is really determined by the bookmarks you save and use to promote your content. Killer bookmarking can help you build not only backlinks - but a brand, a social identity, and a web presence that search engines can't ignore. It's all about the caliber of your SEO-SEM bookmarks arsenal. Safari's superlative drag and drop bookmark organization and ease of use is the best place to start.
You can still make Safari a powerful SEO tool without all the add-ons. It really hinges on creating a really powerful and useful set of bookmarks and well organized bookmark folders any Apple webmaster can be proud of.
Below, here's a clip of my main 'WEB TOOLS' folder I keep right up in my Safari toolbar. Nested in it are critical sites for any Mac webmaster should have: Notably bookmarks to Google Analytics, Webmaster Tools, Trends and Keyword research, etc. Yahoo tools to thier website and sitemap submission pages - as well as my Yahoo SiteExplorer account. And Microsoft's Webmaster verification site and URL submit pages as well. That's a good starting point.
My singularly most valuable folder is "SITES THAT MATTER". These are an accumulation of absolutely killer submission sites and directories I know that get me backlinks FAST, get a new site indexed QUICK, and will get my site on the first 5 pages of Google SERPS within a week. These are valuable to get the site traffic ball rolling as Yahoo and MSN generally take 2-4 weeks or more to really come around to a new site for inclusion in their index.
"SECOND TIER DIRECTORIES" are bookmarks of places I like to drop a link for possible inclusion. I do consider these minor: few if any deliver real eyeballs or traffic - but are important as 'backlink backfill' for a site that will someday have hundreds - and not just a few backlinks pointing to it.
"SEO TOOLS" is where to keep any bookmark that helps with keyword density research, meta tag analysis, backlink analysis, favicon creation, website valuation metrics, pinging RSS feeds, and Sitemap creation and submission. These are the sort of sites that help you with the little things that you ought to be doing - that can get your sites ahead of the competition.
Other Safari folders you should create might be 'Social Sites' for all the Social 2.0 sites you have accounts and profiles at. 'My Blogs' for the various Blogspot, Wordpress, Xanga, Hubpages and Squidoo accounts you may have. 'Forums' for all the registered Forum accounts you have that may include valuable links in your Signature. 'Press Release' or 'Article Sites' for those site marketing activities.
These are just the tip of the iceberg. For all the fancy toolbars and plugins that Firefox Mac may support, your success as a Mac webmaster marketer is really determined by the bookmarks you save and use to promote your content. Killer bookmarking can help you build not only backlinks - but a brand, a social identity, and a web presence that search engines can't ignore. It's all about the caliber of your SEO-SEM bookmarks arsenal. Safari's superlative drag and drop bookmark organization and ease of use is the best place to start.
