Backlink Building
R.I.P. Yahoo SiteExplorer - Hello Bing Webmaster Tools
With the demise of Yahoo SiteExplorer last month, Mac website owners lost a really valuable, free tool for quick backlink checks. Several Safari SEO toolbar extensions and many free back link checking sites also became non-functional the day SiteExplorer was decommissioned.
Though by no means comprehensive, Yahoo provided a good sampling of many of your site's back links, generally ranked in order of site authority. It also allowed downloading a .CSV file of your current links for use in a backlink indexing tool for the added oomph of secondary link-building.
Bing's Webmaster Tools have had some significant improvements lately. Recently added is the ability to download their view of your backlink data - if you've verified your site with them. And I suggest you do. There's so much to learn from Bing's view of your site's pages, keywords and traffic. It's also helpful to your internet marketing efforts when you see what Authority sites Bing likes to use for ranking your pages. Those sites are very different from what GoogleBot, and even YahooSlurp tended to favor.
Own multiple sites and want to rank better in Bing? Note the referring sites you see in these link profiles. Many are good candidates for trying to get a link from for your other sites. Paying attention to Bing Webmaster Tools data can help all of us improve our sites rankings - and reduce our dependence on Google.
Because you MUST verify your site ownership with Bing - we now lose the ability to easily spy on competitor's link profiles - something SiteExplorer was great for. In that tradeoff, at least other competing site owners can no longer instantly see the highest ranking links BingBot tracks for your sites.
Though by no means comprehensive, Yahoo provided a good sampling of many of your site's back links, generally ranked in order of site authority. It also allowed downloading a .CSV file of your current links for use in a backlink indexing tool for the added oomph of secondary link-building.
Bing's Webmaster Tools have had some significant improvements lately. Recently added is the ability to download their view of your backlink data - if you've verified your site with them. And I suggest you do. There's so much to learn from Bing's view of your site's pages, keywords and traffic. It's also helpful to your internet marketing efforts when you see what Authority sites Bing likes to use for ranking your pages. Those sites are very different from what GoogleBot, and even YahooSlurp tended to favor.
Own multiple sites and want to rank better in Bing? Note the referring sites you see in these link profiles. Many are good candidates for trying to get a link from for your other sites. Paying attention to Bing Webmaster Tools data can help all of us improve our sites rankings - and reduce our dependence on Google.
Because you MUST verify your site ownership with Bing - we now lose the ability to easily spy on competitor's link profiles - something SiteExplorer was great for. In that tradeoff, at least other competing site owners can no longer instantly see the highest ranking links BingBot tracks for your sites.
SEO Review : 30 Minute Backlinks by Michelle MacPhearson
I don't know if 'Guruesse' is a proper term or not, but Michelle MacPhearson is a woman I absolutely respect above all others in the SEO and Internet Marketing field. Elsewhere, there's a raging sea of SEO Squeeze-Page Hucksters (mostly guys) that want your money to unleash a Backlink or Traffic Explosion, Tsunami, Tornado, Landslide, Tidal Wave, Hurricane, Fire Storm… or attach you to a Siphon, Race Track, Floodgate, Super-Highway, Fast-Lane or whatnot on your supposed 'Push-Button' road to riches.
And then there's Michelle, who over the years has sensibly packaged her Best Of The Best website Authority and Social Media participation knowledge into one of the most powerful How-To strategies that I've ever seen. 30 Minute Backlinks presents a step-by-step, process, all broken down into focused, do-able, 30-minutes-or-less daily doses that can take any blog or website - and YOU the human - to the top of Search Rankings and internet visibility. Gently. Powerfully. Effectively.
I had no reservations signing up for 30 Minute Backlinks at it's introductory price. And as I peruse the initial day-to-day and week-to-week sequence of sites she's laying out for the FULL YEAR ahead -- I find myself in new sites and places I'd never heard of, and returning to old stomping grounds I know are top-notch -- or never fully or properly leveraged to its full potential. Keep in mind I'm an OLD DOG who's been promoting sites since the dawn of the internet - and I've taken the loooooooooooooooong, hard road to learn what Michelle presents in bite-sized, digestible chunks. Stepping through the process will teach ANY website owner so much about WHERE you need to effectively be participating in this ever-changing landscape of Internet Marketing.
As I review 30 Minute Backlinks action plan, I'm excited about where it's all heading. The first weeks of content that's already available - are about Laying Tracks: From URL and Directory Submissions, to building a diverse and free Web 2.0 blog network, Profile building, submitting to Article sites, RSS feed submission. 'Staking out internet turf' I like to call it -- Here, there, and everywhere there's a QUALITY link worth building.
As the process evolves, this sort of 'back-fill' supports the Persona, Presence and Authority you're going to become in your niche. Leveraging Real-Time Status sites (like Twitter, Plurk, Identi.ca, FriendFeed, FaceBook etc.) are going to be a huge part of a bigger 'Conversation' you'll be creating as more and more pieces of your content, persona and presence are skillfully placed.
I expect by the end of the 52 week plan I'm going to be rocking the web like I've never done before. Michelle's rollout will allow for new sites and opportunities to be added in the months ahead, and a chance to adapt and fine-tune to WHAT WORKS - TODAY as it evolves.
If, like me, your sites have suffered from the brutal Google Farmer, Panda, Fresh updates this year - It's clear we really need to double-down and get more things right - in more places than ever before. I can already see 30 Minute Backlinks is going to take my Mac backlink building skills back to the basics - and away from some of the low-ball krap-links I've futzed with as of late.
Tip: For those who take advantage of Michelle's offer: Get your copy-paste skills at the ready. Have a few short original articles prepared. Have profile photo/avatars sized and saved, a good 'About Me' snippet of text, Blog feed URL's ready to insert where needed. Yes, it's going to involve manually registering A LOT of accounts across the cyber-sphere. So create a '30-Minute' folder in your Safari or Firefox Mac toolbar - you're gonna want to bookmark EVERY site you visit along the way - so you'll have an easy way to return to them for updates.
And then there's Michelle, who over the years has sensibly packaged her Best Of The Best website Authority and Social Media participation knowledge into one of the most powerful How-To strategies that I've ever seen. 30 Minute Backlinks presents a step-by-step, process, all broken down into focused, do-able, 30-minutes-or-less daily doses that can take any blog or website - and YOU the human - to the top of Search Rankings and internet visibility. Gently. Powerfully. Effectively.
I had no reservations signing up for 30 Minute Backlinks at it's introductory price. And as I peruse the initial day-to-day and week-to-week sequence of sites she's laying out for the FULL YEAR ahead -- I find myself in new sites and places I'd never heard of, and returning to old stomping grounds I know are top-notch -- or never fully or properly leveraged to its full potential. Keep in mind I'm an OLD DOG who's been promoting sites since the dawn of the internet - and I've taken the loooooooooooooooong, hard road to learn what Michelle presents in bite-sized, digestible chunks. Stepping through the process will teach ANY website owner so much about WHERE you need to effectively be participating in this ever-changing landscape of Internet Marketing.
As I review 30 Minute Backlinks action plan, I'm excited about where it's all heading. The first weeks of content that's already available - are about Laying Tracks: From URL and Directory Submissions, to building a diverse and free Web 2.0 blog network, Profile building, submitting to Article sites, RSS feed submission. 'Staking out internet turf' I like to call it -- Here, there, and everywhere there's a QUALITY link worth building.
As the process evolves, this sort of 'back-fill' supports the Persona, Presence and Authority you're going to become in your niche. Leveraging Real-Time Status sites (like Twitter, Plurk, Identi.ca, FriendFeed, FaceBook etc.) are going to be a huge part of a bigger 'Conversation' you'll be creating as more and more pieces of your content, persona and presence are skillfully placed.
I expect by the end of the 52 week plan I'm going to be rocking the web like I've never done before. Michelle's rollout will allow for new sites and opportunities to be added in the months ahead, and a chance to adapt and fine-tune to WHAT WORKS - TODAY as it evolves.
If, like me, your sites have suffered from the brutal Google Farmer, Panda, Fresh updates this year - It's clear we really need to double-down and get more things right - in more places than ever before. I can already see 30 Minute Backlinks is going to take my Mac backlink building skills back to the basics - and away from some of the low-ball krap-links I've futzed with as of late.
Tip: For those who take advantage of Michelle's offer: Get your copy-paste skills at the ready. Have a few short original articles prepared. Have profile photo/avatars sized and saved, a good 'About Me' snippet of text, Blog feed URL's ready to insert where needed. Yes, it's going to involve manually registering A LOT of accounts across the cyber-sphere. So create a '30-Minute' folder in your Safari or Firefox Mac toolbar - you're gonna want to bookmark EVERY site you visit along the way - so you'll have an easy way to return to them for updates.
Building Backlinks To Backlinks - Smart SEO
It's not easy getting decent backlinks to your website. If you've been seriously promoting your websites and using various backlink checker tools and tactics, you might be appalled by just how few of your link building attempts even show up! That can be a bit deceptive though, there's usually more links out there than you might think, and far fewer than you'd like to see for all your efforts.
Problem is, many backlinks simply aren't permanent. It's discouraging to see how many links get flushed all to quickly as fly-by-night blogs, directories and social bookmark sites vanish along with their domains. Some links you build will have surprising permanence for years, others will prove to be simply worthless, temporary blips of drivel that may never get indexed, never see the light of day - or stay.
You can make efforts to build link juice to your juiciest links - especially if you buy text links for precise theme and content placement. Any link juice you can pass to them - will flow some of it to your money-site links - no matter where. It's most valuable especially with your highest PageRank backlinks.
Social bookmarking is the tool of choice for boosting. Nearly any type of URL: Root domains, Deep links or Subdomained Pages and Blog like yourname.freeblog.com. You can also bookmark and build links to your RSS Feeds, Profile Pages on various Web 2.0 sites and Forums... More opportunities than you might initially think.
It may seem existential: Building links to links to links that link back to your site. But it is a SUPPLEMENTAL link-building activity you might want to try. It's a core concept of the LinkWheel theory - where you use various Web 2.0 properties to architect a wheel or pyramid of authority that flows link-juice TOWARDS your main money sites. But it doesn't have to be that formal: As you stumble across links to your sites, content, articles or posts - Use something like Ping.FM or OnlyWire to promote it. Or use Social automation tools like SOCIALADR, SocialMonkee or IMAutomator to easily build some links to those links - and then move on to the next.
Unlike pounding hundreds of backlinks 'too quickly' directly to your main site - Link boosting can be done as aggressively as you like, since it's indirect. In fact you can be VERY aggressive with these 2nd and 3rd tier links with impunity.
The effects of boosting is subtle, but real. Ultimately it creates layers of pointers and 'Authority' of varying degrees - all pointing in your direction. I find that in time - it helps make your high-ranking sites unshakable. It helps them rank higher and STAY higher because you're willing to go the extra mile that 90% of other people trying to MMO - Make Money Online don't. That extra mile will help you earn more online income than the other 90% of webmasters who don't make this extra link-building tactic work for them.
Problem is, many backlinks simply aren't permanent. It's discouraging to see how many links get flushed all to quickly as fly-by-night blogs, directories and social bookmark sites vanish along with their domains. Some links you build will have surprising permanence for years, others will prove to be simply worthless, temporary blips of drivel that may never get indexed, never see the light of day - or stay.
You can make efforts to build link juice to your juiciest links - especially if you buy text links for precise theme and content placement. Any link juice you can pass to them - will flow some of it to your money-site links - no matter where. It's most valuable especially with your highest PageRank backlinks.
Social bookmarking is the tool of choice for boosting. Nearly any type of URL: Root domains, Deep links or Subdomained Pages and Blog like yourname.freeblog.com. You can also bookmark and build links to your RSS Feeds, Profile Pages on various Web 2.0 sites and Forums... More opportunities than you might initially think.
It may seem existential: Building links to links to links that link back to your site. But it is a SUPPLEMENTAL link-building activity you might want to try. It's a core concept of the LinkWheel theory - where you use various Web 2.0 properties to architect a wheel or pyramid of authority that flows link-juice TOWARDS your main money sites. But it doesn't have to be that formal: As you stumble across links to your sites, content, articles or posts - Use something like Ping.FM or OnlyWire to promote it. Or use Social automation tools like SOCIALADR, SocialMonkee or IMAutomator to easily build some links to those links - and then move on to the next.
Unlike pounding hundreds of backlinks 'too quickly' directly to your main site - Link boosting can be done as aggressively as you like, since it's indirect. In fact you can be VERY aggressive with these 2nd and 3rd tier links with impunity.
The effects of boosting is subtle, but real. Ultimately it creates layers of pointers and 'Authority' of varying degrees - all pointing in your direction. I find that in time - it helps make your high-ranking sites unshakable. It helps them rank higher and STAY higher because you're willing to go the extra mile that 90% of other people trying to MMO - Make Money Online don't. That extra mile will help you earn more online income than the other 90% of webmasters who don't make this extra link-building tactic work for them.
Mac Webmaster Mastery : Free 1-Way Links Made Easy-er
Any Mac web master who's tried to promote a site has to do four things: Do good keyword research, build a site that people enjoy, write great content, and promote those sites and content to build backlinks. Even after months and months of effort, you may be dismayed to discover that FEW if ANY of the backlinks you built really have any PageRank power whatsoever. The prospect of trying 25 *FREE* Lifetime Text Links (credits, actually) that _do_ pass PageRank and Authority is something I'm glad I didn't pass up. For the first time, I'm getting PR1-4 advertising links to deep pages, anchored with the EXACT keywords I want, on content and theme related sites of my choosing.
With a bit of legwork, I'm now able to build quality backlinks on my Mac without begging, link-swapping, or hoping. After trying every possible link-building tactic, various systems and services out there -- in the end I've found TextLinks-dot-com to deliver index page Sidebar links with some real 'Oomph!' behind them.
A free trial is a great way to explore the system and do a few link placements yourself. After subscribing the real work began. It's not easy finding sites on the network with good traffic and ranking. But once you do, you should making note of that, and using the BEST blogs on the network to put your links on. That's not such an easy task. There's alot of trial and error involved, and it helps to use certain tools and sites to assess a blog's PR rank, traffic levels, and backlink profile. However, after a few months as a subscriber, I now use my monthly credits VERY wisely and get good bang for the buck. (I particularly recommend SIDEBAR links on the MAIN index page of PR1+ blogs at a cost of 3 credits each - so that they can pass rank to your sites and pages.) If you're tired, like me, of spending waaaaay to much life energy on weak and krappy PR0 links, give TextLinks a try. I'm glad I did: My empire and traffic levels just continue to reach new highs. Yours can too.
With a bit of legwork, I'm now able to build quality backlinks on my Mac without begging, link-swapping, or hoping. After trying every possible link-building tactic, various systems and services out there -- in the end I've found TextLinks-dot-com to deliver index page Sidebar links with some real 'Oomph!' behind them.
A free trial is a great way to explore the system and do a few link placements yourself. After subscribing the real work began. It's not easy finding sites on the network with good traffic and ranking. But once you do, you should making note of that, and using the BEST blogs on the network to put your links on. That's not such an easy task. There's alot of trial and error involved, and it helps to use certain tools and sites to assess a blog's PR rank, traffic levels, and backlink profile. However, after a few months as a subscriber, I now use my monthly credits VERY wisely and get good bang for the buck. (I particularly recommend SIDEBAR links on the MAIN index page of PR1+ blogs at a cost of 3 credits each - so that they can pass rank to your sites and pages.) If you're tired, like me, of spending waaaaay to much life energy on weak and krappy PR0 links, give TextLinks a try. I'm glad I did: My empire and traffic levels just continue to reach new highs. Yours can too.
