Negative SEO - Google's Blackhat Bloodbath
On it's simplest level, 'Negative SEO' is any link building done to a site that results in loss of ranking, authority, keywords and traffic. The effects of Negative SEO activity might be temporary, a long-term penalty, or at it's most fatal - lead to total and permanent de-indexing from all search results.
There's a lot of buzz about Negative SEO recently in the Search Marketing community, with good reason. Google - as the self-appointed Judge and Good-Guy Traffic Cop of what it chooses to show in its search results - seems to have gotten rather zealous in the past year as its ever more sophisticated algos turned a critical eye on a sites backlink profile.
It's one thing to IGNORE weak and low-quality links and pass no value to a sites authority. It's one thing to IGNORE anchor-text and let a site's on-page use of language determine it's relevance. It's one thing to be skeptical of rapid backlink acquisition velocity. But when sites start getting PUNISHED {and that is the right word for it - Punished), you have to wonder if something isn't horribly wrong and broken with Google's world view.
Especially on a young website under a year old - and with few authoritative links propping it up - it's actually quite easy for the site owner to inflict pain and penalties on themselves with careless, aggressive, or high volume and low-quality link building activities. As more and more website owners are discovering - they can inadvertantly perform Negative SEO on themselves.
Now imagine if someone did it deliberately - to a competitor vying for rankings in Google search. Ethical and Legal considerations aside, it now appears easier than ever to inflict pain on a weak, young and competing website - just by building a shitload of crappy links, with duplicate content, horribly anchored, from awful sites, waaaaay to fast. What if you could inflict a -50 Google penalty, or better yet shove ALL their top money keywords to a -200 penalty for months and months dying slowly in a timed, algorithmic hell.
If you think Negative SEO can't or isn't being done, you're kidding yourself. And whatever Google's done since the Great Panda Rollout seems to be making damaging a site's rankings and decimating it's traffic far, far easier than ever before.
There's a lot of buzz about Negative SEO recently in the Search Marketing community, with good reason. Google - as the self-appointed Judge and Good-Guy Traffic Cop of what it chooses to show in its search results - seems to have gotten rather zealous in the past year as its ever more sophisticated algos turned a critical eye on a sites backlink profile.
It's one thing to IGNORE weak and low-quality links and pass no value to a sites authority. It's one thing to IGNORE anchor-text and let a site's on-page use of language determine it's relevance. It's one thing to be skeptical of rapid backlink acquisition velocity. But when sites start getting PUNISHED {and that is the right word for it - Punished), you have to wonder if something isn't horribly wrong and broken with Google's world view.
Especially on a young website under a year old - and with few authoritative links propping it up - it's actually quite easy for the site owner to inflict pain and penalties on themselves with careless, aggressive, or high volume and low-quality link building activities. As more and more website owners are discovering - they can inadvertantly perform Negative SEO on themselves.
Now imagine if someone did it deliberately - to a competitor vying for rankings in Google search. Ethical and Legal considerations aside, it now appears easier than ever to inflict pain on a weak, young and competing website - just by building a shitload of crappy links, with duplicate content, horribly anchored, from awful sites, waaaaay to fast. What if you could inflict a -50 Google penalty, or better yet shove ALL their top money keywords to a -200 penalty for months and months dying slowly in a timed, algorithmic hell.
If you think Negative SEO can't or isn't being done, you're kidding yourself. And whatever Google's done since the Great Panda Rollout seems to be making damaging a site's rankings and decimating it's traffic far, far easier than ever before.
Social Media Signals - Do Or Die SEO For Mac Web Masters
Filed in: Social Media Marketing
Like it or not, Mac internet marketing folk are either diving in with joyful glee - or being dragged kicking and screaming into… A world of kicking and screaming for Social Media Signal visibility.
If you've only dabbled in Twitter or FaceBook, made a few connections on LinkedIn, or found yourself at Google+ Plus dying of boredom and wondering what all the excitement is supposed to be about - You may have to force yourself to get excited. Because the Rules of Ranking a website in organic search ARE shifting. And Social Media Signals are now increasingly being used as a ranking metric. To what degree is still being debated. To what extent you have to Tweet, be 'Liked', Video-viewed, get Stumbled and Digg dugged, or charm your way through influential G+ Circles has yet to be ascertained.
Many SEO types are riding this wave out of FEAR. Fear that if they don't, they'll never regain traffic losses that may have been caused by Google Panda updates, or slide further down the ranks because they didn't play The New Game In Town correctly. Many fear that they'll be left behind in a new world order of Authority and Social Influence. And some will be, because developing a Name, a Brand, a Fan Base, Niche Authority and more isn't just SEO anymore. It's SMM - Social Media Marketing, it's SMO - Optimization, it's far broader, deeper and more complex than simply chasing keywords, tweaking on-page content, and getting as many good and crappy backlinks as you possibly can.
Too many Hucksters already abound promising to 'Unleash The Secrets' of… winning at this new game. A few can step-by-step you in the right direction. And plenty have long-been selling as many fake and phony Twitter followers and FaceBook Fans and G+ Plusses as your wallet can afford. By many indications, even trying to buy your way to the top may NOT work as ever-more sophisticated algos discern the 'Footprint' of fake Social Graph manipulation.
Gawd help us all. Because all of this is implicitly designed to SHRINK THE WEB another notch. To help the already Who's-Who's and filter out the NOT-YOU's that once were able to crash the party and get onto Page One of SERPs. These Social Media signals are helping Google and Bing do just that: True Influencer - or Big Talker? Natural Attraction - or Manipulated Adoration? Flash in the Pan - or Long-Term Loyalty? These metrics can and are being measured. Many will participate, fewer will Place and Win.
The take-away? Standing on the playground stomping your feet doesn't help. Even if the rules are changed mid-game. Play to win, 'cuz the off-field bench is getting narrower - and shorter.
Where do YOU stand? Visit SharedCount.com for a free tool to do a quick assesment of your Social Media link-graph.
Free Article Submission Service For Mac : Backlinks Kingdom
Filed in: Article Marketing
Here's a free way to explore an Article Submitter For Mac using FireFox Mac or Safari for web browser based submission. After you've written an original 200+ word article, give it a rewrite using an Article Spinner for Mac like SpinRewriter to give it 50% uniqueness or more. Copy, then paste the resulting spun article code into Backlinks Kingdom using 'The Best Spinner' option of the two presented. (BLKingdom offers two formats to spin an article: Select 'The Best Spinner' option to paste in standard {phrase1|phrase2} bracket and divider format code.)
Note though: Backlinks Kingdom has a somewhat unique and different way of inserting the anchor link into the article body. Use "%LINK1%" in the part of the article where you want your keyword link inserted. If you upgrade to higher level accounts, you'll be able to include up to THREE links per article, but for free accounts just set up the 1 URL and 1 Anchor Text - and then find an appropriate place in the text to insert "%LINK1%". Preview the post carefully to make sure the link and the Spintax are spot on, make sure you spin a few unique Titles for the article too - then hit submit.
Within 24 hours you'll be able to view a report of some the successful article posts. (Free users only get to see HALF of the 15 URL's your article has been published to.) Be sure to ping or build-additional bookmarks or back-links to the resulting live articles to get the most SEO oomph from them. You can also download the list of successful article submits and optionally feed it into a backlink indexing service to automate the process.
There certainly are higher-PageRank and better Article sites you should pursue for some of your lengthier and unspun unique content. But note that many typical Article Sites don't let you include such contextual anchor links IN THE BODY of the article. So, it's worth exploring Backlinks Kingdom for a simpler contextual linking method - without having to write longer articles and a separate Summary and Resource box like many article sites require.
Best Article Spinner For Mac - Spintax Made Easier
Filed in: Article Marketing
Looking for an Apple friendly, easy to use Article spinner for Mac OSX? Nothing is as {GRUELING |PAINFUL|AGONIZING} in a Mac internet marketer's life as Article Marketing. Unless you're an exceptionally prolific writer who can knock-out original content like a machine gun (most of us can't…) the alternative is getting drug into the world of {SPINTAX|USING SPINTAX|SPINNING TEXT} to create sufficiently unique article content to get your message out - while avoiding Duplicate Content issues and penalties.
Manually keying in Spintax code can become a real productivity time-pit in your website promotion efforts. So, any way you can shortcut the tedium and produce meaningful, highly readable variants out of a seed article quickly is the key to productive Article Marketing.
Unlike too many Windows PC only spinning tool applications, Spin Rewriter is a Safari - Mac FireFox friendly web-based spinning tool that's remarkably straight-forward, easy to use and most importantly, INTELLIGENT. It's very smart about grammar and is quite adept at word usage that leaves many other spinning tools in the dust. That said, I don't recommend their "I'm Feeling Lucky" 1-click Instant spin. You'll end up with articles that read like horribly instant-spun garp that will damage your Author credibility, Reputation, Brand. For best practices - use article rewriting tools to judiciously select the BEST phrase variants they offer as you move through your text - and let the rewriter handle the formatting details.
With a 5 day free trial - you got nothing to lose. And very affordable monthly subscription rates make Spin Rewriter a no-brainer tool for Apple website owners and Mac Affiliate Marketers with multiple sites and niches to target with various, more unique articles.
Manually keying in Spintax code can become a real productivity time-pit in your website promotion efforts. So, any way you can shortcut the tedium and produce meaningful, highly readable variants out of a seed article quickly is the key to productive Article Marketing.
Unlike too many Windows PC only spinning tool applications, Spin Rewriter is a Safari - Mac FireFox friendly web-based spinning tool that's remarkably straight-forward, easy to use and most importantly, INTELLIGENT. It's very smart about grammar and is quite adept at word usage that leaves many other spinning tools in the dust. That said, I don't recommend their "I'm Feeling Lucky" 1-click Instant spin. You'll end up with articles that read like horribly instant-spun garp that will damage your Author credibility, Reputation, Brand. For best practices - use article rewriting tools to judiciously select the BEST phrase variants they offer as you move through your text - and let the rewriter handle the formatting details.
With a 5 day free trial - you got nothing to lose. And very affordable monthly subscription rates make Spin Rewriter a no-brainer tool for Apple website owners and Mac Affiliate Marketers with multiple sites and niches to target with various, more unique articles.
Mac RSS Submitter - RSS Feed Submission Tools
Filed in: RSS Submission Tools
"Really Simple" Syndication? RSS is far from simple for many new Apple web masters. The notion of RSS and Feed vs. Website URL's and Syndication and RSS Aggregation is a tad bit complex and confusing. Many website owners enjoy successful sites and decent traffic without ever delving into the rather arcane aspects of RSS. But if you blog you _ought_ to have an RSS Feed enabled, and spend some time PROMOTING and SUBMITTING your Feed to some RSS sites to leverage it's potential to help you in your internet marketing efforts.
Simply put - an RSS Feed is a constantly refreshed URL that automatically appends and updates itself with your latest posts as you publish them. Unlike some of your other one-shot link building efforts - if you submit your Feed to a variety of RSS sites - you'll never have to do it again. Just keep posting to your blog and those new posts will get discovered and added to your listing at the RSS sites. One effort, long term payoff - if people searching for your niche or topic come across your entries in a Feed Reader program. At best it'll help drive real human traffic to your site. At the least - it'll help insure your new content get's crawled (and hopefully indexed) by the major search engines. Either way, a Feed works for you 24x7.
Apple webmaster's can leverage Safari or Mac Firefox to do a few RSS submissions themselves using some easy web-based RSS submitter tools - there's no need for standalone RSS submission software for Mac (which I don't think exists anyways.)
The simplest bulk submitter is at : http://tools.950buy.com/rss-submit/ -- You'll need TWO URL's - the actual feed itself, and the URL to your main blog page. BOTH will start with http:// (not feed://) and be sure to VALIDATE your feed URL in the first field to insure you got it right and most feed readers can understand the format. A few errors reported may be normal and nothing to fret about. Also give a title, a description of your blog, an email address and let it submit to about 2 dozen of the most popular feed sites for likely-possible inclusion. No guarantees, but it beats spending hours slogging to dozens of sites and manually registering and verifying an account before you can submit your feed.
For more assured submission, I recommend the free RSS Feed Tool at IMTalk.org. You'll need to register as a forum user first to get access, then go to the IMT TOOLS dropdown menu - IMT RSS SUBMITTER section and SUBMIT NEW FEED. You'll be able to instantly verify your feeds and posts are now live and have been pinged across up to 10 feed sites IMTalk supports.
If you own multiple sites and have a lot of Feeds, also consider outsourcing RSS Feed submission at fiverr.com - Some will let you submit five or more unique Feeds in each gig - and automatically handle the tedium of registering an account and doing the submit for you at 50-100 or more major and minor RSS sites.
RapidWeaver SEO Tips For Mac Webmasters
Filed in: Mac Web Design Software
RapidWeaver is a great Mac web design software package that's highly sophisticated
The key to search engine optimization of on-page content in RapidWeaver starts with the SITE Menu > SHOW SITE SETUP
In this dialog you'll see 3 key fields:
The Header TITLE:
This is the on-page Title across the top of your sites page banner. (Not to be confused with your BROWSER Page Title set elsewhere!) In ALL RapidWeaver templates, this is a H1 Header - usually in a large font. Make sure you include your #1 keyword phrase in the Header Title for that page.
Best Mac SEO Software : Apple Webmaster Tools
The Header SLOGAN:
Below the Title is a second line of usually smaller text. Whatever its size, this 'slogan' is a H2 header and very important space to use your secondary #2 and #3 keywords.
Mac Web Design software, Apple SEO Programs and Link Building Tools for Macintosh Website Marketing
The FOOTER:
Although footer content has been deprecated by Google, it's still an important place to put your copyright - and use important keyword phrase variants and optionally add an anchored text link to another related site or blog of yours - or to deep link to a subpage or blog post.
© 2012 - Mac SEO Tools - Mac SEO Software, Apple Web Design Programs and Backlink Building Tips for Mac Internet Marketing
The key to search engine optimization of on-page content in RapidWeaver starts with the SITE Menu > SHOW SITE SETUP
In this dialog you'll see 3 key fields:
The Header TITLE:
This is the on-page Title across the top of your sites page banner. (Not to be confused with your BROWSER Page Title set elsewhere!) In ALL RapidWeaver templates, this is a H1 Header - usually in a large font. Make sure you include your #1 keyword phrase in the Header Title for that page.
Best Mac SEO Software : Apple Webmaster Tools
The Header SLOGAN:
Below the Title is a second line of usually smaller text. Whatever its size, this 'slogan' is a H2 header and very important space to use your secondary #2 and #3 keywords.
Mac Web Design software, Apple SEO Programs and Link Building Tools for Macintosh Website Marketing
The FOOTER:
Although footer content has been deprecated by Google, it's still an important place to put your copyright - and use important keyword phrase variants and optionally add an anchored text link to another related site or blog of yours - or to deep link to a subpage or blog post.
© 2012 - Mac SEO Tools - Mac SEO Software, Apple Web Design Programs and Backlink Building Tips for Mac Internet Marketing
